| About Us | Businesses for sale | Infolink |
infolink... |
| Newsletter |
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| Marketing & Sales Guidelines |
| Why use a Business Broker? |
| Newsletter |
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For a copy of our "Newsletter" or "Business Opportunities" schedule send an EMAIL to: poweraba@bigpond.com
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| Marketing & Sales Guidelines | |
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1 |
Maintain complete, correct, concise records |
2 |
Resolve to be more visible in your sector of market. Don't assume everyone knows you. Work on ways to be seen in your market place. Use public relations to attract attention. |
3 |
Resolve to embrace "S.M.A.R.T. aspects in/to/for your business. Is your business projecting the right message with its logo and printed materials? Give your business a new look and see how many more customers notice you. |
4 |
Resolve to make sure your customers see you as their "first choice". Don't assume that customers are satisfied just because they are doing business with your company. Look for opportunities to communicate why it's prudent to do business with you. |
5 |
Resolve to create a new marketing niche. Find a niche where you can be the expert. Then go to work developing new business. Become the leader in this niche. |
6 |
Resolve to develop a marketing program. Every business needs marketing program. Every business needs marketing power to thrive today. Put on paper a program that will give you the edge. Nothing happens without a road map. |
7 |
Resolve to think longer term. You need to think who your customers will be 2, 3 & 5 years from now. Begin communicating with these prospects. |
8 |
Resolve to improve customer communications. Review letters you send & think about those you could be sending. Create new, conversational letters that communicate using the word "you" more often than "we". |
9 |
Resolve to let customers know that you appreciate their business. It's dangerous to assume that your customers know you care. Find ways to present your commitment to customers. |
10 |
Resolve to marketing as an investment in the future of your business. A constant flow of new customers who want to do business with you is the result of investing in an adequate marketing & sales effort. |
11 |
Resolve to create some excitement! It's time to beat the drums, turn up the music and let it roll. If you're not making the customers heart go pitter-patter, you're not doing the job. |
| Why use a Business Broker ? | |
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An owner representing themselves, cannot maintain anonymity.
The lost confidentiality could seriously "hurt" their business |
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| An owner may not be knowledgeable in the current areas of law, accounting, taxes and marketing of business | |
| An owner, typically does not have the ability or time to contact, screen and qualify a large group of interested parties and qualify same who is ready, willing and able buyer | |
| A 3rd party can become useful, especially at the peak of negotiatiors, when a deal can "fall over" without experienced negotiators in control | |
| A skilled Business Broker will often see the sale process cotinue from "beginning" to "end" | |
| An owner's talents are more effectively utilised in the running the business than in trying to sell it | |
| An owner generally would not have the knowledge and negotiating skills required to sell their business effeciently and effectively - for the best price. Particularly, in ahighly emotional negotiation suacha s the sale of the business where the purchaser's objectives are totally opposed to the owners | |
| Commission becomes a lesser factor when achieving a desired result | |
| The Broker is acting for YOU and YOUR best interests |